KEEPING A CUSTOMER makes you more money. The longer they stick with you, the more they’ll spend, and the easier it will become for you to convince them to buy again. Return on investment is up, acquisition cost is down, and you’re effectively keeping a buyer from defecting to the competition. Focusing on retention and CLV not only grounds your business and builds your brand, but also lets you anticipate changes in the market and takes the risk out of your decisions. Why guess when you can know? The greater your retention and the higher your CLV, the more predictable your revenue becomes.

& Get more sales at a lower cost
Selling to existing customers is up to eight times cheaper than picking new ones. It lets you upsell and cross-sell them on a broad variety of your products and services. And the longer they’re with you, the higher your CLV.

& Reactivate dead or dormant segments
Every business has dropped or unresponsive contacts: getting them to reply and buy is the challenge. Reactivation campaigns allow you to refine your arguments until you convince even the most reluctant prospect.

& Optimize your business based on real information
Retention done right means business intelligence on an ongoing basis also for new acquisitions. You get to know your audiences better than anyone else, and you can identify leaks in your sales funnel where others will be left bleeding money.

& Turn your database into money
Anyone in your address book may be a potential buyer. Exploit that. If you have a database that you are not communicating with on a regular basis, you are leaving money on the table—incidentally, some of the easiest you’ll ever make.

Interested? Your first hour of consultation is free of charge. Get in touch with us today—after all, what have you got to lose?

Contact us at:

results@cavegnmarsh.com
+372 555 72 078