Yes, I know, writing endless boring piffle about yourself on LinkedIn will get you likes and will get you seen. Why? Because that's how the system works we all seem to have settled for. Everyone kisses up to everybody here, celebrating and applauding each other's inane, empty, vacuous twaddle.
Which is fine. Apparently that's how one does it these days. It certainly keeps LinkedIn running.
But what it doesn't do though is foster serious business. It won't get you the kinds of customers you'd find are actually within your reach—if only you could get as obsessed with what matters to them as you are with what matters to yourself.
We're all guilty of this crime. After all, this is how the system works. But wouldn't it be brilliant if we could occasionally help each other out with a dose of reality, however small? Remind each other that without at least occasionally making the cash register ring, we wouldn't have a business?
Perhaps then we wouldn't need to pretend so much either. Just imagine how much easier that would make it all.
Comments